Produk Anda dijual di toko resmi, distributor, mitra, dan reseller — masing-masing mengumpulkan ulasannya sendiri. Kebanyakan brand hanya melihat toko resminya. Inilah cara membaca suara pelanggan dari seluruh toko yang menjual produk Anda.
Read More
Dari analisis 1,18 juta ulasan marketplace Indonesia, 92–94% keluhan pelanggan justru tersembunyi di dalam ulasan bintang 4–5 — bukan bintang 1.
Read More
Why a dented tin in March hurts a brand more than a dented tin in July – and what that means for retention in F&B.
Read More
Understanding the psychology behind Indonesia's marketplace reviews - and what it means for your brand.
Read More
94% of all customer complaints are buried inside 4-5 star reviews. A map of silent churn hiding in plain sight across 73 beauty brands on Shopee Indonesia.
Read More
Approximately 93% of all real complaints are hidden inside 4 and 5-star reviews. Here's what your star rating isn't telling you.
Read More
What makes health the most retention-sensitive category on Indonesian marketplaces – and what 180,000+ reviews reveal about silent churn.
Read More
How the gap between what a listing promises and what a buyer experiences in their home drives negative reviews in Home & Living on Indonesian marketplaces.
Read More
Why the most damaging fashion reviews come from repeat buyers, and what sizing inconsistency, fabric changes, and after-sales gaps mean for retention in Fashion & Sport.
Read More
Most electronics reviews are written before the product gets used. What happens between the warehouse and the buyer's hands shapes the rating more than what happens after.
Read More
Padahal buktinya tersembunyi di dalam ulasan-ulasan positif itu sendiri. Anda membuka dashboard Shopee. Rating rata-rata: 4,9 bintang. Ulasan positif: 97%. Semuanya terlihat bagus.
Read More